{"id":53,"date":"2020-01-16T12:09:34","date_gmt":"2020-01-16T20:09:34","guid":{"rendered":"http:\/\/www.mitchelljoe.com\/blog\/?p=53"},"modified":"2020-01-16T12:09:34","modified_gmt":"2020-01-16T20:09:34","slug":"your-brand-is-not-your-logo","status":"publish","type":"post","link":"http:\/\/www.mitchelljoe.com\/blog\/2020\/01\/16\/your-brand-is-not-your-logo\/","title":{"rendered":"Your brand is not your logo."},"content":{"rendered":"\n<p>Your brand isn\u2019t your logo. It\u2019s the quality of the products that you make. It\u2019s what makes people turn something upside down to see who made it and how they can get more. It\u2019s how you behave. It\u2019s how you treat others. It\u2019s how quickly your customer support team picks up the phone. It\u2019s the tone of your voice. It\u2019s whether you\u2019re rushed or calm. It\u2019s how often you laugh. It\u2019s whether you can make fun of yourself or not. It\u2019s whether you admit your mistakes or not. It\u2019s whether you apologize. It\u2019s whether you care before you have to. It\u2019s what you did yesterday. It\u2019s what you do next. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your brand isn\u2019t your logo. It\u2019s the quality of the products that you make. It\u2019s what makes people turn something upside down to see who made it and how they can get more. It\u2019s how you behave. It\u2019s how you treat others. It\u2019s how quickly your customer support team picks up the phone. It\u2019s the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/www.mitchelljoe.com\/blog\/2020\/01\/16\/your-brand-is-not-your-logo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Your brand is not your logo.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-53","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"http:\/\/www.mitchelljoe.com\/blog\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.mitchelljoe.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mitchelljoe.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mitchelljoe.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mitchelljoe.com\/blog\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":1,"href":"http:\/\/www.mitchelljoe.com\/blog\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"predecessor-version":[{"id":54,"href":"http:\/\/www.mitchelljoe.com\/blog\/wp-json\/wp\/v2\/posts\/53\/revisions\/54"}],"wp:attachment":[{"href":"http:\/\/www.mitchelljoe.com\/blog\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mitchelljoe.com\/blog\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mitchelljoe.com\/blog\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}