There are a lot of things you can\u2019t control in surfing. If there are no waves, you can\u2019t make there be waves. If the wind is coming in from the wrong direction, you can\u2019t change it. I remember a surf report once given where the scout said, \u201cToday is a good day to do something else.\u201d Even though you can\u2019t control everything, there are many things you can control. You can make sure you have the right equipment and are prepared for when the conditions are better for surfing. <\/p>\n\n\n\n
The same is true in business. You can\u2019t sell a fantastic Valentine\u2019s Day product in November but you can start preparing for February. Use your down time wisely to prepare for the days when you\u2019re making money hand over fist and running out of inventory. There is always something you can be doing to make your business better. The Beach Chalet in San Francisco was forced to close because of the COVID-19 pandemic and the owners took the opportunity to remodel their restaurant. It\u2019s hard to close for 3 months when you have customers every day but easier to do during a temporary forced closure. I hope they come back even stronger.<\/p>\n","protected":false},"excerpt":{"rendered":"
There are a lot of things you can\u2019t control in surfing. If there are no waves, you can\u2019t make there be waves. If the wind is coming in from the wrong direction, you can\u2019t change it. I remember a surf report once given where the scout said, \u201cToday is a good day to do something … <\/p>\n