Mitchell Joe, Ph.D.

UX Researcher and Designer

Video Highlights of User Research Sessions I Conducted

Improving Customers’ Understanding of Hotwire’s Flagship Product

Here is some UX Research that I did for Hotwire.

Here is some praise that I received from the VP of Product after she saw me conduct a UX research session:

“Mitch — I was so impressed with your facilitating today — you seemed to dig in to the customer’s thinking in a natural way with no leading. Your questioning really allowed us to learn deeper details about the customer’s approach to travel. Also it was clear you had strong questions about the product that you wanted answered, which was great to see too. Clearly you’re a pro!”

VP of Product, Hotwire

Improving Onboarding for Chartboost Advertisers