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Author Archives: Mitch

Don’t go alone. You don’t know what you don’t know.

There was a guy who went rock climbing by himself and he had to cut off his hand to survive because he didn’t go with a friend or tell anyone exactly where he was going. A boulder that he was climbing on shifted and pinned his hand against the canyon wall. He was stuck until …

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Posted byMitchJanuary 18, 2020Posted inUncategorized

“Like a burrito.”

The other day I heard someone call the bushfires in Australia “brush fires”. Because that made more sense to him. He’s American and Americans don’t call any fires in America “bushfires”.  People have been using maps of their home countries to convey the size of Australia to give context to the current fires in Australia.  …

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Posted byMitchJanuary 17, 2020January 17, 2020Posted inUncategorized

Your brand is not your logo.

Your brand isn’t your logo. It’s the quality of the products that you make. It’s what makes people turn something upside down to see who made it and how they can get more. It’s how you behave. It’s how you treat others. It’s how quickly your customer support team picks up the phone. It’s the …

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Posted byMitchJanuary 16, 2020Posted inUncategorized

It will only take a minute.

Sometimes when I don’t know what to do, I do something easy. Like unloading the dishwasher, or folding the laundry. Or check my email. This is a trap. Not because these things don’t need to be done, but because the fact that something is quick or easy to do is not really a reason to …

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Posted byMitchJanuary 15, 2020Posted inUncategorized

What if two things go wrong?

It’s sometimes not enough to prepare for one thing going wrong. When things go badly wrong, it’s usually because more than just one thing goes wrong. Being low on gas is no problem, because there are gas stations everywhere. Leaving the house a few minutes later than usual usually isn’t a big deal either. A …

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Posted byMitchJanuary 14, 2020Posted inUncategorized

What if it rains?

I had been running regularly, training for a marathon, when I decided to run the first part of the marathon course one day as part of my preparation. It had rained the day before and I came to a spot in the road that was flooded with a huge puddle, one that was too large …

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Posted byMitchJanuary 13, 2020January 13, 2020Posted inUncategorized

Do it a hundred times.

I bet there’s not much difference in the way that an amateur and a professional lay one brick. But I bet there’s a big difference in the way they lay a hundred bricks, or a thousand bricks.  I remember debating with a friend whether or not a $2 Australian coin was thicker than a $1 …

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Posted byMitchJanuary 12, 2020Posted inUncategorized

Earn your stripes.

I remember learning that you could tell how old a tree was by the number of rings it had in its cross section because trees get a new ring each year. Then I visited a redwood forest, and learned that that’s not quite right. The sign I was reading said that trees generally get a …

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Posted byMitchJanuary 11, 2020Posted inUncategorized

Today is a good day for something.

I remember listening to a surf report one day and the guy said: “Today is a good day to do something else.” The waves weren’t any good for surfing, but the day was still good for something. What is today good for? What are you waiting for? Today is a good day for something. Especially …

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Posted byMitchJanuary 10, 2020Posted inUncategorized

Life Tax

There are some things in life that you can do nothing about. Income tax is one of them. Sales tax is another. It helps me to think of many other life events as taxes too. Dust, for example. You can’t stop it from being around and falling on you. Leave something somewhere long enough and …

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Posted byMitchJanuary 9, 2020January 9, 2020Posted inUncategorized

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