Sometimes conditions change and you’re forced to prioritize. With less time or fewer resources, you can’t work on everything that you were working on before. So what do you choose to focus on? The most important thing. You focus and prioritize ruthlessly. You shorten meetings. You skip meetings. You don’t waste a minute.
That’s great—but why weren’t we doing this all along?
Hasn’t the most important thing been the most important thing for some time now?